Promoting an End to Animal Cruelty in Factory Farms
The Humane Society of the United States (HSUS) runs its own campaign on Factory Farming. According to the HSUS, its goal is to “reduce the suffering of animals raised for meat, eggs, and milk.”
There are a number of news articles and videos about factory farming on the Humane Society’s website. The first news article was released on January 27th, 2014, so the campaign is relatively recent. There are only 10 news articles in total, most of which cover progress in the fight against animal cruelty in factory farms. The Humane Society discusses the promotion and passage of legislation in favor of animal rights, the closing of establishments with abusive practices, and in one instance, the rescue and relocation of factory-farmed cows. The intention of the HSUS in highlighting victories in the fight to end animal cruelty in factory farms is to inspire hope by showing that the situation can change, and people can make a difference.
Laura Marano, star of the Disney Channel’s “Austin & Ally,” is featured in the Humane Society’s “Meatless Monday” poster campaign.
Meatless Monday encourages people to go meat-free one day a week to help animals and the environment. The poster campaign launched at Walter Reed Middle School in North Hollywood, CA. According to the Humane Society, “Laura joined students for a Meatless Monday lunch and spoke to a culinary class about the benefits of enjoying more plant-based meals.” Thousands of posters were mailed out to schools across the country, and some of the nation’s largest school districts now participate. The advantage of bringing a famous icon on-board is the ability to influence a wider audience.
The Humane Society’s videos function to raise awareness by exposing the practices of factory farms through footage caught on camera by undercover investigators. These videos also promote a return to what farming used to and should be.
video courtesy of the Humane Society
The Humane Society of the United States is the nation’s largest and most well-known animal protection organization. It’s no surprise that there is an apparent bias in favor of ending factory farming ingrained in the HSUS’s media coverage of the issue.